Amazon is the most respected company in the U.S., according to a survey by Harris Interactive. The online retailer jumped up two spots to lead this year's list, while last year's leader, Apple, comes in at a very close second. The survey measured America's top companies based on factors that affect their reputation and influence on consumers, such as social responsibility, emotional appeal, financial performance, products and services, and workplace environment. Amazon earned nearly perfect marks on all measures related to consumer trust. Fifty percent of respondents say they can recall discussing the company with family and friends in the past year, and nearly all of the conversations were positive. Disney, Google, and Johnson & Johnson also rank in the top five.